The first two blogs in this series have mostly concentrated on how to improve SEO – Search Engine Optimization, which is really about improving your attractiveness to search engine algorithms. This final blog is about improving your web-appeal to humans, which in turn makes your website “sticky,” which in turn improves your web’s SEO. What is the user experience when they visit your site? Is it a slow download? Can the user easily find what interests them? Do they poke around

It's Not Sexy Part two of SEO Made Simple is not sexy, but it is worthwhile understanding. Think of this as the vegetables you know you need to eat but detest doing so. To recap from the last blog, SEO typically has four components: Content, technical SEO, on-site SEO, and off-site SEO. But we will again refer to Leanne Wong’s approach: Content (keywords, relevance); authority (backlinks, guest posting, social links, outreach); technical (indexing, crawl-ability, broken links

Spoiler Alert: There is nothing simple about SEO. There. I said it. For those of you who are artists, bakers, and candlestick makers, this may provide some relief to hear that the struggle is real. But wait! Don’t skip this blog. It is still important to understand what SEO is, the components, and how it benefits you or your business. SEO is more than finding those magical key words that fertilize your website to make it bloom and grow. SEO is shorthand for Search Engine Opt