It's Not Sexy
Part two of SEO Made Simple is not sexy, but it is worthwhile understanding. Think of this as the vegetables you know you need to eat but detest doing so.
To recap from the last blog, SEO typically has four components: Content, technical SEO, on-site SEO, and off-site SEO. But we will again refer to Leanne Wong’s approach: Content (keywords, relevance); authority (backlinks, guest posting, social links, outreach); technical (indexing, crawl-ability, broken links); and user experience (page speed, bounce rate, time spent on site).
The first blog in this series covered the fun stuff: Content. It also touched upon developing authority through backlinks, views, and guest bloggers.
This blog will cover Technical SEO. Think of your website as an old-school library with banks of index cards. Those cards are not useful if they are outdated, missing, or contains errors. The same is true for websites. Broken links, outdated information and anything that slows down the process will impede your website on search engines.
Google Console: Get one. With a Google console you can easily check for broken links and other errors. Leanne Wong offers a step-by-step guide to do this.
But wait! If you have built your website using Wix, Weebly, SquareSpace, or other web building services, they likely have tools that do this for you. My website uses Wix and it was fairly simple to set up.
Indexing Your Site
Indexing your site helps Google and other search engines find you. A simple way to do this is by making sure articles you write and post on your website reference other pages so that people can quickly navigate your site. This in turn helps Google and other search engines find and index your content.
Summary
1. Fix broken links.
2. Add a couple of internal page links to your blog posts and other key content on each page.
These are simple fixes that will improve your visibility on search engines.
Links
Mudge Media Blog: https://www.mudgemedia.com/blog
Wong, Leanne (2020). SEO Made Simple: A Step-by-Step Guide to Rank on Google. https://www.leannewong.co/seo-made-simple/
Image Credits
Catalog Image: 17431849 © Sundaune | Dreamstime.com
Catalog Card Image: 121467508 © Igor Zakharevich | Dreamstime.com